work from units 3 and 4

Unit 3 CONTEXT

Brief : research, investigate, and write 1000 words on a chosen object.

Walking down the road one morning near my house i ducked into the Whitechapel Gallery to shelter from the rain. That was the moment i laid eyes on the life-size tapestry of Pablo Picasso's Guernica. It was the first thing that came to mind when briefed to undergo an in-depth investigation of a chosen object.

I highlighted six details in the painting and used each one to symbolise a different theme, so my essay is made up of six parts. Mimicking the large scale of the original painting while keeping the piece portable was important, and to achieve this i used folding panels which gave me more surface area to fill. This format requires interaction from the reader and hopefully engages them more with the story, and the jagged edges of the covering collage were a happy accident that also serve to symbolise the violence and conflict at the heart of Picasso's masterpiece.  

STEP 1

STEP 2

STEP 3

STEP 4

you can read the full essay here

Unit 3 Typography


Brief : a book design project comprising of a cover design and page layout.


We were supplied with an as-yet unpublished set of texts going under the name of An Incident & Other Stories by Marcus Bastel, which we had to layout as if they were to be published as a Penguin paperback. We also had to design a front cover, back cover, and spine for the book. It was very beneficial to gain a better understanding of InDesign and to explore for the first time the unbeknown intricacies and detail involved in page layout.

Unit 3 Photography


Brief : Undertake a documentary photography project of a chosen subject telling the story of 'A Day In The Life'.


I haven't ridden on the underground for at least a year, purely because of the fact that I’m physically conjoined to my bicycle and that shit just doesn’t fly on the tube at rush hour, according to the TfL website. Every day it leaves the house with me, it is the means by which i can get where i need to go and do what i want to do. In simply no other way could i get places as quickly, save as much money on transport, keep a bead-on as glowing, see as much of London as i see along the way, and above all have as much fun. The subject of my project was a no brainer.


A Day In The Life Of My Bicycle started early doors at my favourite coffee spot in Covent Garden, took on elevenses by Trafalgar Square, propped itself up by St Pauls just after lunch, and was snapped practicing trackstands in the courtyard of my flats just before midnight. The most difficult task was reducing down the number of photos in the final submission.

below is a slideshow of the entire collection

Unit 4 advertising

Brief : devise an advertising campaign comprising of two images and one other type of media promoting a cause you feel strongly about.


No joke, for me the best part of the day is over by 8am. Early rising bestows the gift of that part of the day which is quiet and calming, devoid of people, of bustle, when you can walk the streets like a ghost as if the city was made just for you, when you can gather your thoughts and prepare for the impending madness of the metropolis before it swamps you. If i wake up late i spend the rest of the day chasing it, always. 


I made some brief calculations, working out that waking up half an hour earlier each day would in fact grant you 2 more years of active life, and devised a caption for each poster; the first one was chase the dawn and the second dawn is the drug. 

For my other type of media i shot a three minute video along the lines of..

'if you wake up early you never know what great things might come your way..'

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